بررسی تغییر در ترجیحات مصرف‌کنندگان نان در مناطق شهری ایران با استفاده از رهیافت‌های WARP و SARP

نویسندگان
1 دانشگاه تهران
2 دانشگاه علوم کشاورزی و منابع طبیعی ساری
3 دانشگاه اردکان
چکیده
بررسی رفتار مصرف‌کننده و عقلایی عمل کردن آن در انتخاب کالاها و خدمات مختلف ازآن‌جهت حائز اهمیت است که به سنجش ترجیحات افراد در قبال کالاهای داخلی یا خارجی پرداخته و اثرگذاری تکانه‌ها و سیاست‌ها را به‌صورت شکست ساختاری یا تغییر در ترجیحات افراد نشان می‌دهد. به‌عبارتی صحت فرض رفتار عقلایی مصرف‌کننده بررسی می‌شود. در این میان آزمون ترجیحات آشکارشده، روشی قدرتمندی است که به بررسی تغییرات در ترجیحات خانواده‌ها می‌پردازد. ازاین‌رو هدف از پژوهش حاضر بررسی پایداری و شکست ساختاری ترجیحات مصرف‌کنندگان شهری برای سبد مصرفی نان در دوره زمانی 1395-1376 با استفاده از اصول قوی و ضعیف آزمون ناپارامتریک ترجیحات آشکارشده در ایران است. در ابتدا ماتریس ترجیحات ضعیف آشکارشده با استفاده از داده‌های میانگین قیمت و مقدار انواع نان حاصل از طرح هزینه و درآمد خانوار در نقاط شهری و با مقایسه انتخاب‌های مصرف‌کنندگان در دوره‌های زمانی مختلف تشکیل شد. نتایج بررسی ماتریس WARP بیانگر عدم وجود تناقض در ترجیجات مصرف‌کنندگان سبد نان می‌باشد. به دلیل عدم وجود نقض در WARP در ادامه به بررسی تغییر در ترجیحات با استفاده از SARP پرداخته شد. نتایج نشان داد که رفتار عقلایی مصرف‌کنندگان انواع نان در خانواده‌های شهری ایران رد می‌شود. همچنین نتایج محاسبه‌ی آماره K-W دلالت بر وجود یک تغییر ساختاری در سال 1393 دارد و بیانگر عدم اثرگذاری شوک‌های زودگذر و وجود شکست ساختاری در ترجیحات مصرف‌کنندگان شهری برای نان است. با توجه به سال‌های شکست تابع مطلوبیت و تفکیک کل دوره و رفتار عقلایی مصرف‌کنندگان، پیشنهاد می‌شود در تخمین تابع تقاضا نان مصرفی خانوارها به این نکته توجه شود.
کلیدواژه‌ها

عنوان مقاله English

Investigation of Changes in Bread Consumers' Preferences in Urban Areas of Iran Using WARP and SARP Approaches

نویسندگان English

mohammad rezvani 1
yadollah Bostan 2
Milad Etghaei 1
Ahmad fatahi Ardakani 3
1 University of Tehran
2 Sari Agricultural Sciences and Natural Resources University
3 Ardakan University
چکیده English

Investigating consumer behavior and rationalizing it in selecting different goods and services is important because it measures individuals 'preferences over domestic or foreign goods and demonstrates the impact of impulses and policies as a structural failure or a change in individuals' preferences. In other words, the validity of the assumption of rational consumer behavior is examined. The test of revealed preferences is a powerful way of examining changes in family preferences. Therefore, the purpose of the present study is to investigate the stability and structural failure of urban consumer preferences for bread basket in the period 1996-1999 using strong and weak nonparametric test of revealed preferences in Iran. Initially, the weak preferences matrix revealed using average price data and the amount of bread types derived from household expenditure and income plan in urban areas and comparing consumer choices over different time periods. The results of the WARP matrix analysis show that there are no inconsistencies in the bread basket consumers' preferences. Due to the absence of violations in WARP, further changes in preferences using SARP were investigated. The results showed that rational behavior of bread consumers in urban households of Iran is rejected. Also, the results of K-W statistics indicate that there is a structural change in 2014 and indicate that there is no effect of transient shocks and structural failure in urban consumer preferences for bread. Given the years of failure of the utility function and the rationalization of consumer behavior and rational behavior, it is suggested to consider this in estimating the bread demand function of households.

کلیدواژه‌ها English

Bread
Iran
Preferences
SARP
WARP
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